Apr
23
6:30 pm18:30

#MTLmile2016 post-race celebration at Suwu

  • Suwu

 

Suwu is hosting #MTLmile2016 post-race celebration. Each participant will be offered a drink specially mixed for the event and some grub. As the MTLmile is happening the day before #Scotia21kMTL, the chefs are preparing “carbo load” inspired bites. You’ll be très good for your “real” race on Sunday morning. Feel free to invite your friends and family to join us at Suwu to celebrate! 

Apr
23
Apr 24

#MTLmile2016

  • Off The Hook

#MTLMILE2016 PRESENTED BY EAST LAURIER IN PARTNERSHIP WITH:

OFF THE HOOK, CIELE, NIKE, STANCE, AND SUWU

 

MONTREAL’S MOST THRILLING UNSANCTIONED ROAD RACE IS BACK!

WE LAUNCHED THE MTLMILE INITIATIVE IN 2015 WHERE A LITTLE OVER 50 INDIVIDUALS GATHERED TO RUN ONE MILE IN LIVE TRAFFIC ON BOUL. ST-LAURENT. FOR A FEW MINUTES, THEY CLAIMED A SPACE USUALLY RESERVED TO AUTOMOTIVE TRANSPORT. AS A RUNNER, NOTHING BEATS THIS SENSE OF ENTITLEMENT. ALL PARTICIPANTS AGREE, THIS IS THE MOST FUN THEY’VE EVER HAD RUNNING.

ON APRIL 23RD 2016, WE WILL HOLD OUR SECOND EDITION OF THE MTLMILE. THE IDEA REMAINS THE SAME, A GROUP OF RUNNERS WILL TAKE OVER THE STREETS TO RUN ONE MILE IN THE CITY. #MTLMILE2016 IS A SOCIAL EVENT. FIRST TIME RUNNERS AS WELL AS ASPIRING ELITES ARE ALL WELCOME. ALL IN ALL #MTLMILE2016 IS ALL ABOUT GOOD VIBES, STYLISH RUNNERS, AND SHARING OUR ENJOYMENT OF RUNNING IN THE CITY.

 

RACE DAY SCHEDULE:

- 11:00AM // CIELE ATHLETICS INSTALLATION IS LIVE AT OFF THE HOOK

- 4:30PM // STANCE’S SOCKS SWAP STARTS AT OFF THE HOOK

- 5:00PM // RUNNERS MEET UP AT OFF THE HOOK

- 5:00PM // RACE PACK PICK UP AND BAG CHECK OPEN

- 5:30PM // RACE PACK PICK UP AND BAG CHECK CLOSE

- 5:45PM // WARM UP STARTS

- 6:10PM // RULES AND GUIDELINES OVERVIEW

- 6:15PM // RACE STARTS

- 6:20PM // SERVICE STARTS AT SUWU, ENJOY YOUR DRINKS AND FOOD!

- 7:00PM // PRIZE CEREMONY AND GIVEAWAYS

- 11:00PM // AFTER PARTY, LOCATION WILL REMAIN UNDISCLOSED UNTIL RACE DAY

 

* OFF THE HOOK IS LOCATED AT 1021 SAINTE-CATHERINE OUEST, MONTRÉAL, QC H3B 1H1

* SUWU IS LOCATED AT 3581 BOUL ST-LAURENT, MONTRÉAL, QC H2X 2T6

 

EVENT DETAILS:

OFF THE HOOK IS GRACIOUSLY OFFERING TO HOST OUR PRE-RACE MEETING. PARTICIPANTS TO THE MTLMILE WILL BE ABLE TO PICK UP THEIR RACE PACKS AND USE OUR BAG CHECK SERVICE. THIS YEAR’S RACE PACK INCLUDES A NIKE DRI-FIT LONG SLEEVE T-SHIRT (MSRP $70) ADORNED WITH GRAPHICS FROM LOCAL GRAPHIC DESIGNER ALBERT NGUYEN. THE DESIGN IS INSPIRED BY OFF THE HOOK’S OWNERS GREEK HERITAGE AS WELL AS THE SHOP’S STREETWEAR SENSIBILITY. THE VISUAL DEPICTS A CONTEMPORARY RENDERING OF AN ANCIENT GREEK FRESCO OF MEN RUNNING INTERPRETED IN THE MANNER OF TODAY’S HIGH PROFILE STREETWEAR BRANDS.

THE MTLMILE COINCIDES WITH THE LAUNCH EVENT OF CIELE ATHLETICS’ SOUGHT AFTER “BUCK PACK”. THIS RELEASE FEATURES ALL THREE OF THE BRAND’S ICONIC SILHOUETTES (GOCAP, FASTCAP, TRLCAP). EACH STYLE IS PRESENTED IN A BLACKED OUT COLOR WAY AT THE EXCEPTION OF THE UNDER BRIM WHICH FEATURES A COLORFUL PALETTE HONING GRAPHICS REMINISCENT OF BUCKMINSTER FULLER GEODESIC DOME. FOR THE OCCASION, CIELE WILL BE INAUGURATING A SPECIAL INSTALLATION AT OFF THE HOOK. MOREOVER, CIELE ATHLETICS DESIGNER, WILL BE PRESENT TO PROVIDE FURTHER INSIGHT ON THE BRAND, PRODUCTS, AND UPCOMING RELEASES.

MEMBER OF THE STANCE SOCKS TEAM WILL ALSO BE PRESENT AT OFF THE HOOK TO HOST A SOCK SWAP. BRING IN YOUR OLD SOCKS AND GET A PAIR OF FRESHIES FOR THE RACE! AVAILABLE IN LIMITED QUANTITIES!

FINALLY, SUWU IS HOSTING OUR POST-RACE CELEBRATION. EACH PARTICIPANT WILL BE OFFERED A DRINK SPECIALLY MIXED FOR THE EVENT AND SOME GRUB. AS THE MTLMILE IS HAPPENING THE DAY BEFORE #SCOTIA21KMTL, THE CHEFS ARE PREPARING “CARBO LOAD” INSPIRED BITES. YOU’LL BE TRÈS GOOD FOR YOUR “REAL” RACE ON SUNDAY MORNING. FEEL FREE TO INVITE YOUR FRIENDS AND FAMILY TO JOIN US AT SUWU TO CELEBRATE!

 

THE REGISTRATION FEE IS $30 AND INCLUDES:

- RACE PACK

° NIKE DRI-FIT LONG SLEEVE T-SHIRT FEATURING OFFICIAL RACE GRAPHICS (MSRP $65)

° OFFICIAL RACE BIB

° EAST LAURIER STICKERS

° EAST LAURIER PATCH TO SOW ON YOUR FRESHEST GARMENTS

° BRAGGING RIGHTS OF OWNING AN EAST LAURIER BRANDED SHIRT

° PLENTY OF OTHER GOODIES

- BAG CHECK SERVICE (WE WILL TRANSPORT YOUR PERSONAL BELONGINGS FROM OFF THE HOOK TO SUWU DURING THE RACE)

- A DRINK AND SOME GRUB AT SUWU

- PARTICIPATION PRIZES FROM CIELE ATHLETICS, OFF THE HOOK, SUWU, STANCE SOCKS, NIKE, PRO BAR, HYDRO FLASK AND MANY MORE.

- AT LEAST ONE GOOD PICTURE OF YOU RUNNING TAKEN BY OUR TEAM OF PHOTOGRAPHERS

- A FULL COVERAGE OF THE RACE SHOT WITH A DRONE

- SOCIAL MEDIA FAME AND A TON LOAD OF FUN

 

PRIZES:

- CASH PRIZE AND OFF THE HOOK GIFT CARDS FOR THE FIRST MALE AND FEMALE FINISHERS

- CASH PRIZE AND OFF THE HOOK GIFT CARDS FOR BEST DRESSED MALE AND FEMALE PARTICIPANTS

- POTENTIALLY MORE TO COME, STAY TUNED FOR SPECIAL ANNOUNCEMENTS!